Rookie Recap: SXSW Interactive 2015

If you live in Austin, South by Southwest (SXSW) is a big deal, which can mean anything from you hate it to you love it to you can’t live without it. I’ve always been a bit indifferent. Yes, it brings THOUSANDS of people to Austin, all the hotels are booked and you can’t seem to go anywhere downtown without waiting in line, but it brings in hundreds (thousands) of amazing artists each year, and the free events around town - which often include free music, food and booze - are endless. And if you really aren’t in the mood for it, it’s not really that hard to avoid.

This year I got to attend as a badge holder for the very first time.

What does that mean? It means I’ve participated in some free events around town (minimally) in the past but have never attended the festival as an official registrant. Let me also clarify, SXSW is not just music. It consists of 3 main parts: Interactive, Film and Music. I only attended Interactive.

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